These are just a few of the ways that on-page optimization will still make a major impact for years to come: Metadata Optimizing your website can help your existing high-quality content get found faster by search engines and users. Mockingbird saw a 62% increase in organic traffic by merely updating H1 tags, for example.Īnd, Brand New Copy increased organic traffic by 48% by cleaning up metadata and internal linking structure. These facets have been around for years and still make a significant impact on your website’s visibility and SERP position for your target keyword topics. Master Your On-Page OptimizationĬlosely related to Page Experience is on-page optimization, which deals with the “behind the scenes” components of your content and SEO. Many fixes are relatively easy if they are done by someone who knows what they are doing (not everyone knows how to minify JavaScript, for example).įaster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.
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